Simple, Elegant Web Design: Three Steps to Internet Success

Step One: A Great Website

You need a great website if you want to be visible on the web these days. And a great website doesn't have to cost the earth. Even more importantly, you website has to say something about you and your business, and that means whoever builds it needs to listen to what you want.

That's where Tall Poppy stands out.

English As A First Language

Lots of web designers are like mechanics - they definitely know their stuff, but because they're immersed in their business, they can only talk in technical terms; terms which you won't necessarily understand.

Tall Poppy Web Developers speak your language, which means that you'll understand what they're talking about. What's more, you'll be able to have a conversation about what you really need. We'll create a brief -- that is, a document which outlines all your requirements together with a background of your company -- so you know what to expect, and create an itemised quote for exactly what you need.

Click to learn more about Tall Poppy Web Design

Step Two: Getting on Page One of Google

Your website can be as colourful, professional or clever as you like, but it might not get a lot of people to visit it.

Why?

If people have never heard of your business, how are they going to find you amongst the 3 billion (and counting) websites out there?

You need to optimize your site for search engines like Google

To optimize for Google searches, you need to include SEO and "Power" keywords on your site.

SEO means Search Engine Optimization, which is a clever way of saying "Get my site to rank high in search results".

SEO works with "keywords", which are the words or phrases people put into the search field in Google when they're trying to find something they want.

We find search the keywords which work best for your site by researching your products and business, and those of your competitors, be they local or overseas.

And as a result, your site ranks higher in search results and that means it's more likely to be visited by potential customers looking to buy your product.

Step Three: Keeping People Coming Back to Your Site

We've all been there...

You click on a result in Google and stare at the screen for a while, trying to work-out what it is that the site is selling. The site is filled with buzzwords and jargon which tell you nothing and they don't even have an obvious telephone number or email address so you can just ask someone.

And then, frustrated, you click-out almost immediately, and so do the majority of people out there! There's no point spending time trying to work-out what someone's offering when there's other places to look, other companies selling goods and services.

So many businesses get their site looking great but fail to take into account the words on the page, the copywriting that can make or break your fabulous new site.

What's the solution?

Copywriting is the art of writing the words for the page, be it for a website, an advertisement or brochure. Everyone can write, but not everyone can write compelling information-rich content to keep your customers coming back.

We offer a full copywriting and copyediting service (using SEO-friendly "Power" keywords that help your site rank high in Google results) to keep your visitors interested and provide the information to sell your product or service.

What's it all add-up to?

It's not enough just to get a great looking website. It's a first-step, but your customers need to be able to find you and once they're on your site, get the information they need as easily as possible.